The Puerto Rico Department of Health (PRDoH)’s Commission on Suicide Prevention, which receives funding from the CDC Comprehensive Suicide Prevention Program, has implemented a Media Monitoring and Recommendation Initiative to ensure that suicide-related news coverage adheres to ethical standards while promoting awareness and prevention resources. Recognizing the critical role of the media in shaping public perception, the PRDoH proactively monitors local media, as well as social media platforms, to identify harmful reporting practices and provide constructive feedback.
Through regular communication with journalists, editors, and digital content creators, the PRDoH provides evidence-based recommendations on suicide reporting and recognizes media outlets that adhere to best practices to reinforce positive reporting behavior. In addition, the PRDoH builds media capacity through its free online course for journalists and content creators, called “The Role of Media in Suicide Prevention.” Some results of these efforts include:
• Articles featuring safer images, such as depicting a helpline instead of including a photo of the deceased
• A shift to safer content, such as a brief note of a death being investigated as a suicide rather than graphic descriptions of method
• Inclusion of the 988 Lifeline
• Replacing stigmatizing language with appropriate language (such as “died by suicide”)
• Improved media relationships
• Broader public exposure to the 988 Lifeline
Although time consuming, these efforts have helped build trust with local media outlets. By reaching out directly to journalists, being consistent with guidelines, and providing suicide data and local resources for the media to share, the PRDoH has created positive shifts to promote help-seeking behavior and increase suicide prevention awareness in Puerto Rico.