Communicating to advance the public’s health: Workshop summary

2015

Information

Guidelines/Recommendations
Bayer E, Thompson D.
National Academies Press

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On September 22, 2014, the Institute of Medicine’s Roundtable on Population Health Improvement held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.