Safe and Effective Messaging and Reporting
How we communicate about suicide—both in the media and in prevention messages—makes a difference.
Messages and images about suicide can:
- Encourage hope or discourage people from seeking help
- Celebrate life or romanticize death
- Help people understand that suicide is preventable and mental illnesses are treatable or reinforce inaccurate beliefs that nothing can be done about these problems
Reporting on Suicide
The news media should report on suicide in a way that is accurate and doesn’t negatively impact people at risk. See the Recommendations for Reporting on Suicide website.
Developing Suicide Prevention Messages
The National Action Alliance Framework for Successful Messaging website can help people working in suicide prevention and mental health promotion ensure that all of their messages about suicide are strategic, safe, positive, and make use of relevant guidelines and best practices.
Framework for Successful Messaging
This website can help individuals and organizations develop messages about suicide that are strategic, safe, and positiv...
Framework for successful messaging: Guidelines topic list
This directory includes communications resources for specific goals, channels, audiences, and contexts (e.g., postventio...
Strategic Communication Planning
This video series features expert advice on strategic communication planning for suicide prevention, along with free wor...
Social media guidelines for mental health promotion and suicide prevention
This brief provides tips on how to communicate about mental health and suicide on social media sites....
Suicide and the news and information media: A critical review
This literature review examines whether portrayals of suicide in the media can lead to imitation....