Strategic communication planning: A workbook for Garrett Lee Smith Memorial Act state, tribal, and campus grantees


(For resources, this is the publication date. For programs, this is the date posted.)


Communications Resource Center
Substance Abuse and Mental Health Services Administration (SAMHSA)

This manual uses the 8-Step Communication Planning Model to provide a blueprint for site-specific, actionable communication plans. The model is based on the theory and practice of social marketing, which adapts commercial marketing techniques