Strategic communication planning: A workbook for Garrett Lee Smith Memorial Act state, tribal, and campus grantees

2009

Information

Manual
Communications Resource Center
Substance Abuse and Mental Health Services Administration (SAMHSA)

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Garrett Lee Smith Workbook (361.16 KB)

This manual uses the 8-Step Communication Planning Model to provide a blueprint for site-specific, actionable communication plans. The model is based on the theory and practice of social marketing, which adapts commercial marketing techniques