Means matter: Suicide, guns, and public health
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Demonstrates that reducing a suicidal person’s access to lethal means helps save lives, particularly among impulsive attempters and that firearms are the most lethal and most common suicide method. “Means Matter” is a HICRC social marketing campaign aimed at educating members of the 50 statewide suicide prevention coalitions about the connection between firearms at home and increased risk of suicide.