Know the signs


(For resources, this is the publication date. For programs, this is the date posted.)


California Mental Health Services Authority (CalMHSA)
California Mental Health Services Authority (CalMHSA)

Know the Signs is a California-wide suicide prevention social marketing campaign built on three key messages: Know the signs. Find the words. Reach out. This campaign is intended to educate Californians how to recognize the warning signs of suicide, how to find the words to have a direct conversation with someone in crisis and where to find professional help and resources.

Developers of the Know the Signs campaign are available to provide support for those in other states wishing to use the campaign

Contact information:

Evaluation of the efficacy of the campaign:

Confirmation that the Campaign is aligned with best practices in suicide prevention messaging: