Focus group fundamentals

2004

(For resources, this is the publication date. For programs, this is the date posted.)

Information

Fact Sheet/Issue Brief
Grudens-Schuck N, Allen BL, Larson K
University of Iowa Cooperative Extension Service

See This Resource

Focus group fundamentals (483.28 KB)

This issue brief describes how focus group data are different than survey data. It provides guidance on how to convene focus groups in order to obtain rich qualitative data.