The Suicide Prevention and Crisis Response Management for Texas College project seeks to reduce the number of suicide attempts and deaths by suicide among first-generation college students and students of single parents at Texas College. This project has multiple components. First, we are creating a crisis response plan for responding to suicide attempts and deaths by suicide. Second, we are conducting the Suicide Prevention Exposure, Awareness, and Knowledge Survey. Third, we are developing and conducting educational seminars that include information on suicide prevention, identification of at-risk students, reduction of risk factors, depression, substance abuse, promotion of help-seeking behaviors, and stigma reduction related to care for mental and behavioral health. Fourth, we are creating a local college-based hotline and promoting linkages to the National Suicide Prevention Lifeline (1-800-273-TALK). Finally, we are conducting a social marketing campaign that addresses warning signs of suicide, risk and protective factors, symptoms of depression and substance abuse, promotion of help-seeking behavior, and stigma reduction related to care for mental and behavioral health problems.