988 Formative Research Project

New research on messaging about the 988 Suicide & Crisis Lifeline (988 Lifeline) is now available. This mixed-methods formative research study describes the attitudes, beliefs, perceptions, barriers, and motivations related to 988 and adopting help-seeking behaviors among populations at higher risk for or disproportionately impacted by suicide.

Led by the National Action Alliance for Suicide Prevention (Action Alliance) in partnership with SPRC and the Ad Council Research Institute (ACRI), this research provides a strong starting point for better understanding how to reach key audiences and support culturally sensitive, responsive, effective, and successful 988 communications. Access the complete findings and communications toolkit today.